Market Research process

Follow these 7 easy steps to secure accurate market research insights.

A research study begins by defining the problem or question in specific terms that can be answered by research.

 It is importnat to note that relevant variables must also be identified and defined.

The steps in the research process include:

(1) Defining the problem

(2) Deciding on the type of data required

(3) Determining through what means the data will be obtained

(4) Planning for the collection of data (i.e. a sample)

(5) Collecting and analyzing the data

(6) Drawing conclusions and reporting the findings, and

(7) Following through with decisions that take the findings into consideration.

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