insiTEQ | Market Research Company

Product Experience pX

Your businesses successes are directly affected by the price you charge customers no matter what type of product you sell.

Product development

What’s your brand’s next big idea?

What is at the core of the product development? Is it about new customer acquisition? Are you diversifying your brands product line? Are you adding value to a current offering? Do you want increase customers usage of the product?

  • Measure the potential viability of products and concepts before investing in development efforts.
  • Nail product development and life-cycle management and create products that people use, love and talk about.
product ideas
product pricing

Product pricing

How do you optimize pricing for products and services?

Your businesses successes are directly affected by the price you charge customers no matter what type of product you sell.

  • Assess your target audience and choose a pricing strategy that is a better fit with the customer’s perspective.
  • Find patterns in your data and identify which product features drive willingness to pay, repeat purchase and many more.

Product Fit

Do customer have a use for your product?

Understand what value the consumer derives for your product and determine if the organisation’s offering is tailored to meet the market’s needs.

  • Identify the features users want. Drive usage and loyalty. 
  • Understand how customers interact with your product over time.
product use